Case Study

Supporting a Major Midlands Venue with Scalable Coffee Solutions

Coffee machine installation at CBS Arena Coventry

CBS Arena Coventry

Coventry Building Society Arena

20 Machines installed
11 Mobile units
The Challenge

A Multi-Purpose Venue with Complex Requirements

CBS Arena is a multi-purpose venue hosting football matches, conferences, exhibitions and major concerts. They required a coffee partner capable of meeting several key demands:

  • Supporting high-volume service across a large site
  • Delivering consistent quality during peak periods
  • Providing flexible coffee solutions that could move between spaces
  • Operating reliably across regular events and large-scale concerts
  • Offering hands-on support during the busiest events
The Solution

20 Machines with Mobile, Self-Contained Setups

Coventry Coffee Company installed 20 coffee machines throughout the arena. Of these, 11 machines were mounted on mobile trolleys and fitted with water pumps, allowing relocation between events without fixed plumbing.

Machines were positioned across match-day kiosks, the hospitality lounge, and conference/event spaces. The company also supplies single-use hot chocolate sachets for fast kiosk service and provides ongoing technical and operational support.

The Results

Reliable, Flexible Service at Scale

  • Reliable coffee service across multiple arena areas
  • Increased flexibility through mobile, self-contained setups
  • Faster kiosk service during match days and large-scale events
  • Improved support during major concerts and peak periods
  • A trusted local partner capable of scaling support when needed

In December, Coventry Coffee Company provided hands-on operational support during the Ed Sheeran concert, one of the venue's busiest events of the year.

Want Results Like These?

Tell us about your venue and we will put together a tailored coffee solution.

Get a Quote